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Celebrating the Success of Latino Entrepreneurs
LatinosBuild
November 12, 2024
LatinosBuild was established to spotlight the achievements of Latino entrepreneurs, emphasizing the importance of sharing these narratives to inspire and inform the community. Here are three inspiring examples.
Siete Foods: From Family Kitchen to National Brand
Facing health challenges due to autoimmune conditions, Veronica Garza began experimenting with grain-free, almond flour tortillas in her family kitchen in Laredo, Texas. Recognizing a gap in the market for healthier Mexican-American food options, she co-founded Siete Foods with her family in 2014. The company has since expanded its product line to include grain-free chips, hot sauces, and other staples, all while staying true to its mission of making nourishing food accessible. Siete Foods has grown exponentially, becoming a beloved brand nationwide and promoting inclusivity and wellness in the food industry.
Canela Media: Bridging Brands and Hispanic Audiences
Seeing a lack of representation and culturally relevant content in mainstream media, Isabel Rafferty founded Canela Media to connect brands with Hispanic audiences through tailored advertising solutions and digital media services. Under her leadership, the company has raised significant investment, including a $35 million funding round, and launched Canela.TV, a free streaming service offering Spanish-language content. Canela Media has become one of the fastest-growing Hispanic-focused media companies in the U.S., underscoring the demand for authentic media platforms that resonate with diverse communities.
Nopalera: Elevating Mexican Botanicals in Skincare
Inspired by the resilient nopal cactus—a symbol of Mexican culture—Sandra Velasquez established Nopalera in 2020 with a mission to celebrate her heritage through premium, sustainable skincare products. She formulated a line of soaps, exfoliants, and moisturizers using natural ingredients native to Mexico. Nopalera has garnered attention for its commitment to quality, cultural representation, and environmental responsibility. By bringing Mexican botanicals to the forefront of the beauty industry, Velasquez is challenging norms and creating space for diversity.
These stories exemplify the innovation, resilience, and cultural pride that Latino entrepreneurs bring to their industries. By sharing their journeys, we aim to inspire others to pursue their entrepreneurial dreams and contribute to the vibrant tapestry of our community's success.
